Promoting a brand to its automotive services audience as well as to top automakers within the industry
Create a communications platform on which to build a dialogue with body repair shops to educate, strengthen corporate partnerships, and share both the vision for the business, as well as results.
Build a stakeholder network that strengthens the business narrative while also playing an important part of its content development.
Axalta is a global leader, with more than 145 years of experience, focused on providing innovative paints and coatings for a diverse set of customers, from automakers to auto body shops and other industries, also offering solutions for electric motors, building and plumbing. In Brazil, Axalta's communications build a close dialogue with body shop professionals, sharing educational and collaborative content via Facebook and Instagram, as well as with industry executives, through LinkedIn, and nurtures relationships with influencers.
Content shared with body shops about recoating
There's also work produced with audiovisual and relationship-building to maximize global sports marketing initiatives, like Axalta Racing.