Porsche in Brazil

The arrival of Porsche in Brazil

Porsche Brazil

Porsche Brasil Case

Challenge

Communicating the arrival of Porsche in Brazil, the German automaker's first Latin American subsidiary, with a focus on gaining market share.

Strategy

Bringing together the Brazilian passion for sport, luxury vehicles, and the Porsche legacy of building timeless machines.

Impact

In just four years Porsche became the leader in "Share-of-Voice" within the luxury vehicle industry, in addition to exceeding its sales expectations in the Brazilian market year over year.

Porsche in Brazil

Aiming to assist this iconic brand in building a connection with its Brazilian consumer, Talquimy, in partnership with Porsche, work to tell stories about this traditional automaker and the start of its operations in the country. From the launch of new products, to the opening new retail locations, to the sport of speed. We're always keeping our principal audience in mind - fans of the Porsche brand.

> Strategic Consulting
> Strategic Planning and Communications
> Branded Content
> Executive Briefings
> Media Outreach Programs
> Management of VIP fleet
> Product Placement
> Auto Shows
> Activations and Events
> Brand Sponsorships
> Technology and Innovation Storytelling

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