Consolidate the Allergan Aesthetics brand in a relevant and meaningful way, generating conversations that are aligned with the company's value pillars and of qualified recognition.
Introduce and carry out brand activism for Allergan Aesthetics. Contemporaneity, the speed of the information cycle, people's power of dissemination and consumer relations demand more realistic positioning from brands and companies, connected with the context and needs of society. People want brands that express their points of view and demonstrate values in actions.
Creation of "Assume Your Image,” a cause conceived and developed by Talquimy for Allergan Aesthetics. Its first objective is to generate conversations and reflections regarding the negative impact of the exaggerated use of image filters to people's
self-esteem and self-image.
Lançamento da causa para os profissionais de saúde - clientes Allergan Aesthetics - e colaboradores trouxe engajamento imediato, demonstrando que o tema é comum no cotidiano dos profissionais. Houve impacto relevante nas redes sociais e, somente no mês de lançamento, mais de 100 matérias na imprensa.
Social network filters began to offer corrections in people's appearance, far from what is real or possible, to affect people’s self-image and self-esteem. This impacts everyone, people of different ages, genders, and profiles, at different levels. We are again living the standardization of beauty and unrealistic references. But what used to be restricted to magazine covers, with corrections made using sophisticated software, is now in the palm of everyone's hand, who can correct or change their own images.
The indiscriminate and exaggerated use of filters has impacted people's perception of their own image, creating difficulties in socializing, anxiety for not looking in "real" life what they can be in their virtual lives and, in some cases, depression.
And this is why Assume Your Image was created, a cause conceived and developed by Talquimy for Allergan Aesthetics. Its first objective is to generate conversations and reflections regarding the negative impact of the exaggerated use of image filters to people's self-esteem and self-image.
As the leader in the medical aesthetics industry, Allergan Aesthetics has the responsibility to deliver quality information to patients about aesthetic procedures, to make healthy treatment choices, and to mitigate unrealistic standards.
The development of Talquimy also involved:
- A proprietary study on the subject developed exclusively for this project ;
- Key visual and creative concept;
- Awards and recognitions.
