Promote the vision of Latin America's largest e-commerce business to re-sellers and buyers.
Create a communications platform that shares knowledge about Mercado Livre and transforming that into business intelligence for its salesforce, as well as into ideas for its consumer audience.
Content Hub entitled "Nunca Deixe de Buscar" (Never Stop Searching), operating as one hybrid and dynamic team resulting in diverse formats of content delivery.
Making a direct relationship possible between the brand and its stakeholders, through way of owned channels that communicate the company's universal themes.
The purpose of Mercado Livre is the democratization of purchasing. Having a wide variety of technological solutions, the company is enabling access to e-commerce, also making guaranteed delivery its central premise.
Sharing knowledge about Mercado Livre with it's buyers and sellers is also the most practical way of delivering its purpose through communication.
Content strategy, planning and execution for channels "Ideas" (consumer focus), "Seller Central" and "Mercado Shops (entrepreneurs)" consists of story ideas, SEO strategic support, writing and design.
Strategy and development of content for Ideas, Seller Central and Mercado Shops Blog
Strategy and development of content for Ideas, Seller Central and Mercado Shops Blog
Leadership positioning content through presentation co-creation for different areas of the company, across different strategic scenarios stemming from high profile meetings to events. These initiatives require consulting and narrative executions that reflect the innovating thinking of its executives.
