Insights Case

Involve others for innovative cases

We are living the “age of collaboration,” where everything is built collectively with a greater potential of being shared and gaining more visibility.

“Collaborate” is today’s buzzword. We are living the “age of collaboration,” where everything is built collectively with a greater potential of being shared and gaining more visibility. That happens principally because the internet enables people around the world to connect and help each other in many ways, be it by offering a ride through an app or collaborating on something through collective financing.

The desire for users to work together and develop opportunities to build something new is the basis for the concept of “co-creating,” examined by innovating companies like Mesa & Cadeira e Co-Viva.

Afterall, collaboration generates new ideas with different approaches to the same subject, which leads to innovation. Co-creating is to bring people in from outside the company to participate in the creative process that ultimately results in a prototype solution. That was the case when Mercado Livre invited influencers from different segments – plus-size, fashion and lifestyle – for a day of immersion and exchange of ideas with brands, salespeople and company executives at Melicidade – a city within Mercado Livre.

The mission of this team of “insighters” was to uncover diverse consumer views about on-line fashion and alternatives to how entrepreneurial e-tailers could help improve their customers’ shopping experience. The result? Hundreds of spontaneous stories on social media detailing consumer experiences, a list of 7 key lessons published on Mercado Livre Insights, organic website visits, and an experience that you can witness by accessing the following video link.

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