Fun Brands, a US beverage group, is working with Talquimy to develop its global market entry communications for its cocktails and mocktails, under development in partnership with All-star striker, Neymar Jr. The initiative is part of the recent trend of new specialty drinks created using global personalities, as discussed in this article , mentioning Kylie Jenner with Sprinter, or in this other one , covering J Lo’s partnership in Delola.
The project signals a refresh of Talquimy’s focus on being involved earlier in the process and establishing goals and objectives in the construction of new market spaces, as is the case with the unprecedented ready-to-drink mocktails category in Brazil.
Vem aí mais um jeito da gente celebrar juntos. Em parceria com a Fun Brands, vamos lançar a minha linha de coquetéis e mocktails. Essa novidade global sai primeiro no Brasil ainda este ano. pic.twitter.com/1aBZpV8FDi
— Neymar Jr (@neymarjr) April 15, 2024
The campaign began with this announcement which, in addition to Brazil, targeted Europe, Asia, Africa, the US and Latin America, highlighting Talquimy’s expertise in activating and coordinating regional and international projects via partnerships established across the globe. Talquimy will share other new components of its positioning as well as new projects that are currently underway.
