Market influencers are present everywhere, and their power to reach and form opinions underscores their title. Building outreach programs with the right influencers and determining who is best associated to a brand has become something of a requirement. However, often times it's easier said than done. Macro or micro? Followers or engagement index? Event or product placement? Relationships with opinion leaders is critical, yet more complex than it appears.
A well executed relationship program with the ideal influencer and do a lot to build brand equity and certainly increase revenue. The right relationship is one that is strong, consistent and driven by each party's objectives.
Our team has developed relationships with market influencers across many areas from finance to body shops and beauty to the environment, and we'll continue getting better at it.
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