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Sleep is more than just a health issue
Sleep is more than just a health issue

Sleep is more than just a health issue

A new creative approach creates new possibilities for positioning the brand on a subject that is already widely explored within its market. […]

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The challenge of communicating about the environment through routine, daily conversations
The challenge of communicating about the environment through routine, daily conversations

The challenge of communicating about the environment through routine, daily conversations

How to transform everyday conversations into an agenda for those who are not impacted by the issues covered by the brand in […]

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Tech as a problem-solver
Tech as a problem-solver

Tech as a problem-solver

Tech companies are increasingly taking on the role of providing answers to the dynamic desires of consumers. From “fin” to “fun,” tech […]

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The quest for a new social platform is really a search for a more personal connection
The quest for a new social platform is really a search for a more personal connection

The quest for a new social platform is really a search for a more personal connection

How the lack of real connections is giving rise to a new-old way of thinking and doing social media. Every now and […]

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The most active brands at the Olympics
The most active brands at the Olympics

The most active brands at the Olympics

The Olympics were back to Paris after 100 years. In addition to confirming newer sports like surfing and skateboarding among the more […]

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The value of good sleep and the market it created
The value of good sleep and the market it created

The value of good sleep and the market it created

Indústria que vai além de venda de colchões tem potencial de crescimento com foco em lifestyle e saúde

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Agroinfluencers: communications specific to the grains industry
Agroinfluencers: communications specific to the grains industry

Agroinfluencers: communications specific to the grains industry

To communicate to agribusiness audiences, it is essential to delve deeper into collective and precise aspects of the cultures that involve rural […]

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New luxury and its contradictions
New luxury and its contradictions

New luxury and its contradictions

Expensive material possessions, ostentation and handbags with large logos remain a constant, but the “new luxury” moment promises to encompass even more […]

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Are the Olympic Games still a good deal for cities?
Are the Olympic Games still a good deal for cities?

Are the Olympic Games still a good deal for cities?

The official website of the Olympic Games features pages and pages to explain the benefits of hosting the event. Economic and social […]

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How AI is changing brand talkability?
How AI is changing brand talkability?

How AI is changing brand talkability?

Magazine Luiza’s virtual influencer, Lu, ordered a burger from Burger King. In a cross-marketing initiative between the two brands, the virtual character […]

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Zero alcohol drinks: hype or trend?
Zero alcohol drinks: hype or trend?

Zero alcohol drinks: hype or trend?

Whenever we identify a buzz about a new product or service, we wonder how far that new product will go. Like the […]

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Would this be the end of stories about brands that “save” the world?
Would this be the end of stories about brands that “save” the world?

Would this be the end of stories about brands that “save” the world?

Authenticity of discourse has been more important for brand reputation than great purposes without practical delivery. Vought International, a powerful corporation, presents […]

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